1. Who We Are

2. What Data We Collect

We may collect and process the following categories of personal data:

a. Personal Identification Data

• Full name
• Email address
• Job title (optional)
• Company or organisation name (optional)
• Payment details (processed by a third-party provider)

b. User-Generated Content

• Press releases, campaign drafts, bios, and other PR-related content you enter into the app

c. Technical and Usage Data

• IP address
• Device type, browser, and operating system
• Pages viewed and session duration
• Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Data

We process your data on the following legal bases:

Purpose	Legal Basis (UK GDPR)
To provide and operate our app	Contractual necessity
To respond to customer service requests	Legitimate interests
To send administrative communications	Legitimate interests or consent
To improve user experience	Legitimate interests
To process payments	Contractual necessity
For marketing (if opted in)	Consent
To comply with legal obligations	Legal obligation

4. Data Sharing

We may share your personal data with:

• Service Providers (e.g. cloud hosting, analytics, payment processors)
• Legal authorities if required by law
• Business partners in the event of a merger, acquisition, or sale

We ensure all third parties uphold appropriate data protection standards.

5. International Data Transfers

Some of our service providers may be located outside the UK (e.g. in the EEA or USA). Where we transfer your personal data internationally, we ensure appropriate safeguards are in place, such as:

• UK-approved Standard Contractual Clauses (SCCs)
• Adequacy decisions issued by the UK Government

6. Cookies & Similar Technologies

We use cookies to:

• Maintain user sessions
• Analyse usage trends
• Remember preferences

You can manage your cookie preferences via your browser or our cookie banner. For full details, please see our [Cookie Policy].

7. Data Retention

We retain your personal data only as long as necessary to:

• Fulfil the purposes it was collected for
• Comply with legal and accounting obligations
• Resolve disputes or enforce our terms

You may request deletion of your account at any time by contacting us.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

To exercise these rights, email us at charlie@pr-pro.ai. We may ask for verification to process your request.

9. Children's Data

Our service is not intended for users under the age of 13, and we do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via the app or by email. Please review this policy periodically.